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A closer look at the 3D-printed Adidas 3D Runners

The 3D Runners aren’t going to change the sneaker world. Not yet, at least. For now, the technology isn’t affordable or scalable enough for the mainstream shoe-buying public. The $333 price tag is simultaneously a nod to the technology that gave the shoes life and a reminder of its still prohibitive nature. But unlike the $700+ self-lacing Nike HyperAdapts that launched earlier this year in limited quantity, the underlying tech on Adidas’ new sneakers feel truly inevitable.

Three things you notice about the 3D Runners right out of the box. One, they’re sexy as hell. Two, they’re extremely light. Three, they’d be completely useless in a rainstorm. Between the Primeknit upper and the lattice-work 3D-printed midsoles, the sneakers look to be made of mostly air — no doubt a considerable factor in helping keep the running shoes so lightweight.

The company refers to the 3D-printed midsole as a “3D web structure,” a reference to the geometrically complex scaffolding that varies density based on where the foot strikes to better distribute impact and absorb shock. The design also allows for more elasticity on the bottom of the shoe, particularly when coupled with the malleable knit top. And they fit pretty well out of the box — a big change from most of the running shoes I’ve picked up over the years.


Are they worth $333? Unless you’re particularly hung up on getting something limited edition, of course not. But the 3D Runners aren’t meant to be viewed along the lines of the company’s more commercial offerings. Instead, like the Parley ocean-waste shoes and the biodegradable synthetic Biosteel fiber kicks also shown off this year, they’re more of a nod to what’s possible.

As 3D printing for manufacturing becomes more prevalent, it’s easy to see how the technology might someday help shoe makers push the envelope on trainers’ efficiency and footwear customization. Meantime, they’ll certainly make your sneakerhead friends jealous.

Myntra introduces ”Try and Buy” feature to revolutionize fashion e-commerce

New Delhi: Online shopping portal Myntra has announced the introduction of `Try and Buy` service option aimed at breaking the final barrier to shopping fashion online.

The newly introduced try and buy feature will allow for the `touch and feel` factor to seep into the world of online shopping, especially fashion, where it is expected to bring about a huge change in the way traditional buyers look at buying apparel online.

Offline shoppers have expressed apprehension over the lack of touch and feel in the case of online shopping and a study suggests that there are about 80 million online shoppers in India who shop for things other than fashion.

Adding to the list of services that Myntra offers to its customers, Try and Buy allows for a trial of products such as apparel, shoes and accessories before purchase.

Customers can opt to do so from the comfort of their homes, offices or any other location of their choice. This feature will not only allow for high value purchases to be made online, but also reduce product returns to a large extent.The 30 day return and exchange policy will continue to be in force on products purchased through Try and Buy.

Products eligible for Try and Buy will be shipped in separate and distinct packaging and the service can be availed at no additional fee during the introductory phase spanning a few months. The feature is valid on both prepaid and cash on delivery orders with a maximum of three items per request.”Try and Buy is an important step towards offering consumers a hassle free online shopping experience and encouraging more offline buyers to shop online.

This new concept will open up online fashion to a whole new section of buyers,” said Co-founder Myntra, Ashutosh Lawania.The new feature will be initially available in NCR, Hyderabad, Kolkata, Pune, Chennai, Ahmedabad, Lucknow, Jaipur and Bangalore, where it was introduced recently on a trial basis.

The Kids Are Alright: Meet Larsen

Celebrating the creative and inspiring girls of today, The Kids Are Alright reminds us that age doesn’t have to dictate our dreams and passions…

Larsen was exactly as I had imagined — cool as a cucumber, drop-dead gorgeous and extremely driven . She’s not your average 16-year-old…take one look at her Instagram account and you’ll see why. That’s how I first found her.

I couldn’t stop watching her perfectly choreographed and almost addicting dance videos sprinkled within a feed of impressive photos. You may recognize her from our friend Børns’ music video, or maybe it’s that she made her way onto your “explore” page. Regardless, she’s a good one to have on your radar. Get to know more about this one-of-a-kind teen:



Du Jour Beret, Ain’t Nothin Bomber, Come on Over Striped Tunic

How did you get your start? 

I got my first dance job on Nickelodeon’s Fresh Beat Band television program when I was nine years old and fell in love with it.  From there I went into acting for commercial and theatrical work outside of pursuing my dance career.  I then found my true passion — modeling — in my early teens. That’s it. 🙂



Why do you love what you do? 

I love expressing myself… portraying my own personal style/fashion, whether dancing or in a photo shoot, two great outlets through which to show my creativity and passion.

Du Jour Beret, Ain’t Nothin Bomber, Come on Over Striped Tunic, Love Me So Right Velvet Maxi

What’s your favorite thing to do when you’re not dancing/modeling? 

Actually, I just love hanging out with my friends and family!  It’s great to have down time with the people who support and love you most. 




Making the “Case” for Wildflower — Meet Devon and Sydney Carlson

Two sisters: both beautiful and fashionable. Both smart, kind and easy-going. Both social babes… LA ‘it girls,’ if you will. But what makes them so different from the next stylish girl in vintage Levis, you ask? Devon and Sydney are co-founders of their own business. And they aren’t even 23. “I graduated high school about 1 1/2 years ago and, instead of following the college route, I jumped into building my own business,” says Sydney. With her long jet black hair reflecting the hot downtown sun, she adds, “Even though I’m only 19 I feel like I’ve already experienced so much. I’m working every day, while carving out time to have a 19-year-old life… on top of handling a business, my own career, social media, becoming independent and still trying to be a role model to others along the way. I’ve always been the shy, introverted type. So even though I may be quiet on the outside, my mind is constantly running with thoughts. I’m not too sure how my life got here, but I’m so happy it did!”

If Sydney says she is the shy one, then it might be safe to say that her older sister Devon got the extroverted genes. Upon meeting her, I was greeted with a mega-watt smile and a healthy handshake. Her baby blues were as striking as her energetic smile. “I LOVE fashion. Vintage shopping and searching for unique pieces is my favorite thing to do. Outside of Wildflower, I love to hang out with my dog, try new restaurants and talk to people. I love random conversations with strangers!”

Get to know these two sisters, their company, and how Miley Cyrus helped launch Wildflower Cases, now available all over the world.

Can you tell us how Wildflower first started? When was the moment you realized you wanted to make cell phone cases?

Devon: My mother has always been the craftiest mom on the block. She would make my sister and me studded shorts — fabric on one side, studs on the other. Then she got the idea to make us matching phone cases with fabric and studs because it was nearly impossible to find cute phone cases for our iPhone 4’s (4 years ago).

When she surprised us with her handmade cases we FREAKED out. We came up with a bunch more designs, instantly. They were like nothing I’d ever seen before. Next thing I knew, all the girls at our school wanted our cases. My mom started making extras and keeping them in her purse in case someone wanted to buy them off of her!

One evening my family went out to dinner and my sister and I got up to go to the bathroom. While waiting in line, Miley Cyrus walked out of the bathroom stall. Miley Cyrus was (and still is) one of my idols. I felt like I had to ask for a photo, so I did. While taking the photo Miley immediately noticed my phone case, freaked out and asked where I got it. I told her my mom made it for me and she asked to meet my mom. She walked up to our table and told my mom, “these cases are AMAZING and you need start a company because these phone cases are the cutest things ever!”

Then, Miley tweeted a photo of our cases and tagged me. I got swarmed with responses asking where to buy the cases! My mom named the company Wildflower after young girls like Miley who are free spirited, independent and driven to succeed in life. Thankfully my dad is a graphic designer, so he stayed up all night — ’til 5am — and made a website. In the morning I started replying to everyone on Twitter with “wildflowercases.com”. We immediately started getting orders and I guess the rest is history. I believe Miley was there to motivate my mom to start this business with us. It was meant to be and we love Miley forever for it.

Sydney: We loved them (the cases) so much! But not just us, everyone around us. Nobody had seen anything like this before and it got to the point where we would get stopped in the mall and asked where we got our cases.

Devon had always been the biggest Miley fan, even since the Hannah Montana days, so she had to ask for a photo. I took the photo with my phone, which had the case my mom made on it. Miley saw it and freaked out! We had a company overnight just by the power of one tweet. It truly was fate and I wouldn’t have wanted it any other way. We love Miley for motivating my mom to start a company.



I read that social media has been a huge success for Wildflower — can you share what social media means for your marketing campaigns?

S: Wildflower has really opened my eyes to the world of social media. I mean, I knew it was huge but didn’t realize, until I was on the business end, how big it really is. Brands nowadays turn to Instagram, YouTubers and social media influencers for marketing. Because it works! Luckily for us, these people genuinely love and adore our cases and want to post without us even asking and we love them for it! I’ve met and have created so many new amazing friendships throughout this world because of social media. If you use it the right way it really can benefit your brand!

D: Wildflower was pretty much created on social media, day one. Since my sister and I were 14 and 17 years old at the time, it only made sense to create an Instagram, Twitter, Pinterest, Tumblr, YouTube, etc. for Wildflower. I never really looked at social media as “advertising/marketing” until about 2 years ago. We would just post cute photos of our outfits along with the cases and people seemed to like it.

Now social media is a necessity in the business world. Whenever I first hear of a company, I’ll usually look them up on Instagram before looking up their website. I think the key to gaining success on social media is creating a vibe and staying true to yourself and your brand. It is important to be authentic and real.

What does a typical workday look like for you?

S: The thing that makes working for Wildflower so fun for me is the act that every day is something new. Usually throughout the day I’m designing, researching and coming up with new ideas and ways to make our brand the best it can be. Not to mention I’m learning so much along the way… it’s like college in real life haha.

D: I work from home! I wake up every morning between 8am/9am, make coffee and start replying to emails and work on brand marketing for a few hours. Then I usually take my dog on a walk and grab some lunch. Then I’ll come back home and search the internet for Wildflower inspo and design cases, plan for upcoming events, campaigns, etc.


How does Wildflower stand out in a sea of competitors?

D: We got started on the fashion iPhone case trend at the right time, and we’ve built the best loyal customers on our social media. Also, all of our cases are limited edition, so we will only do limited runs of certain designs. It allows them to be unique, special and sometimes hard to find because they sell out so fast.

S: Wildflower connects with all of our customers and supporters on more of a personal level. We love talking and replying to people and try to make everything as if we’re all just friends! That’s a big part of why I think we can connect so well with our audience — we are all around the same age and we love to help each other out. It’s just one big Wildflower family.

What has been your biggest success up until this point? Challenge?

D: Our biggest success is starting this business from two handmade cases my mom made and, 4 years later, we’re sold world-wide in stores and online. From Dubai to Japan to NYC, in big and small stores. Selling Wildflower cases in Free People was our goal once we knew we had something special. We’ve always felt Wildflower and FP were such a good fit.

S: It’s crazy to me that there are girls across the world that use our cases. I designed a case that somebody wants? I’m so thankful for that. The challenge is finding enough time to do everything. It seems like with work, friends, career… I’m so busy but I honestly wouldn’t have it any other way. I’m so thankful for what I get to do every day.

D: The challenge is creating the next trend. I really like to take chances with our designs and not stay the typical course or trends that other brands do. It’s a more difficult approach but that’s what makes Wildflower so unique. That said, it’s a true blessing that I (my family) get to wake up and do what I do every day. I love it.



You ladies are huge social media influencers. What do you think makes an “it-girl?”

D: I think you just have to be yourself and be confident. Don’t worry about what other people think about you. That’s not your job. Just focus on your dreams, desires and find happiness in everything.

S: In this generation, everyone (especially the younger people our ages) have so much opportunity right in front of them. To me, an “it-girl” is that person who is motivated, wants to be successful and inspire others to do the same. It makes me so happy when I see people telling me I inspire and motivate them, it is encouragement to work even harder! I think it’s so important to always be a role model, have big visions and goals, yet inspire others along the way.

Who are some of your fashion icons?

D: My fashion icons are my friends and my boyfriend. They all have such great taste. I’m also obsessed with 90s supermodels, Brigitte Bardot, Jane Birkin and Rihanna (duh).

S: Early 2000s Paris Hilton is iconic, and I love 90s Megan Fox. I just adore 90s model style in general. My style changes every day.

What do you love most about working in a family business?

D: Getting to spend time with my family. Many of my friends don’t get to see their parents as much as I do. I feel really lucky.

S: Working with my family means I am constantly surrounded by people who love and support everything I do. They always want the best for me and are so encouraging of any new idea or spark I might have. Surrounding yourself with that kind of positive energy is so important, especially in your work environment!

What is next for Wildflower?

S: So. Many. Things!!! I am beyond excited for all of these new ideas and projects we have coming. The possibilities are truly endless, this is just the beginning, I’m telling you!

D: We’re planning on expanding to new headquarters and hiring more talented people to help grow Wildflower. There are so many new collab cases with fun people and brands coming out that my family and I are excited about. We’re focused on changing up the iPhone case game, a lot! We have some big surprises in store and are so excited about the future.



Back to Black

Meet Layal Nadar, Dubai born and raised fashion designer and founder of LAYAL. The brand  is the city’s latest ready to wear collection for style connoisseurs in the region.

Derived from Layal’s own get-ready routine, her inspiration for the label is taken from the eternal “I don’t know what to wear” struggle that women all over can relate to. Whether it be for a day or night look, clothes can be confusing and there is no meticulous way of planning outfits ahead of time.

That being said, Layal’s goal for her brand new ready to wear label is to make things simple and chic. Her personally designed and worn ‘twin set’ outfits can be mixed and matched and also worn as singular, statement pieces.

Layal’s signature look is all black twin-set from her latest collection – simple yet mysterious!

layal nader dubai fashion designer

layal nader dubai fashion designer

layal nader dubai fashion designer

layal nader dubai fashion designer


The London Film Festival takes over the capital for two weeks, showing a variety of arty films, psychological thrillers, sci-fi movies, romances and emotional dramas. There really is something for all tastes at the cinema this autumn, which makes a refreshing change from socializing in bars and restaurants all the time. It’s easy to lose yourself in a film and it won’t give you a hangover!

After a fortnight of premieres, the film critics have made their decisions and rated some films better than others. These are the five that are getting the best reactions from early screenings and test audiences:

  • Lion


This film by the Weinstein company is already being tipped for Oscars in 2017. It stars Nicole Kidman and Dev Patel, with the majority of the movie resting on Dev’s shoulders. The Slumdog Millionaire actor plays an Indian man, who was separated from his family in India when he was younger and adopted by Australian Nicole Kidman. In the film, he uses Google Earth to track his childhood home.

It’s emotional, it’s gripping and it’s full of surprises and you can see the emotions on the faces of both Dev and Nicole. Take tissues!

  • Arrival


If you’re a bit of a geek and you like movies that make you think, you’ll love the sci fi flick Arrival. A strange spaceship arrives on earth and language expert Amy Adams has to communicate with the aliens. Meanwhile Jeremy Renner’s character is a military scientist who doesn’t believe we can communicate with aliens. Despite their opposing stances, they are attracted to each other and learn from each other while they seek to understand the aliens. There’s romance and there’s space travel – what more do you want? Oh and both stars are gorgeous, with Amy looking incredible at the premiere in a white maxi dress.

  • La La Land


This is like Dirty Dancing for the modern age and is a must-see if you love girly, romantic films and if you love Ryan Gosling. It’s directed by Oscar winning director Damien Chazelle and it mixes old school Hollywood glamour with modern LA life, actors struggling to make it in the movies and an out of work musician. The film has lots of musical elements in it but it’s not a musical as such, more a charming film that shows that romance can thrive in even the most mundane situations. Ryan Gosling’s character and Emma Stone’s character don’t get on at first, but when they realise they keep meeting in a series of situations, they realise that destiny is drawing them together. The film has lots of musical elements in it but its not a musical as such, more a charming film that shows that romance can thrive in even the most mundane situations. Ryan Gosling’s character and Emma Stone’s character don’t get on at first, but when they realise they keep meeting in a series of situations, they realise that destiny is drawing them together. This film is adorable!

  • A United Kingdom


This is a heart-warming tale about star-crossed lovers in the post war (and apartheid) age. Rosamund Pike and David Oyeluwo give us a beguiling performance of a white woman and black man who fall in love. When they attended the premiere together with Rosamund wearing a white dress and black trousers, little could have prepared the audience for their on-screen chemistry.

Oyeluwo’s character comes from Botswana where he’s a member of the ruling family, and visits London to study law. While there, he falls for Rosamund Pike’s character and marries her.

However, the people of Botswana don’t take well to the ruler having a white wife and it has an effect on neighbouring countries, including South Africa who threaten to leave the commonwealth and take their gold and mineral reserves with them. Therefore both the British government and the Botswana people want to destroy the marriage. Can the relationship survive? This film will leave you in turmoil at the lovebirds’ never ending struggle in the face of adversity.

  • A Monster Calls


This one tackles issues like childhood bereavement in a mature but magical way. Child actor Lewis MacDougall plays Conor a young boy failing to cope with the fact that his mother (actress Felicity Jones) is dying of terminal cancer. Bullied at school, likely because of his small stature and understandably gloomy disposition, Connor relies on his imagination to get through each day, sketching in his notepad, and conjuring a tree-shaped monster (voiced gravely by Liam Neeson) to confess his innermost fears to.

The tree really comes to life and offers Conor three stories to help him cope. Gradually life gets better and the idea of death becomes easier to deal with. This film can benefit adults as well as kids, but it is emotional at times.

The Wonderful World Of Starter Packs, The Fashion Meme

Whether you know what they are or not, chances are you’ve seen (and laughed at) them:Memes have infiltrated the internet, making the posts in our newsfeeds that much easier to digest and share. There are loads of different types, and by now, we all have our favorites. But “starter packs,” a fashion-focused meme that roasts prescriptive or expected looks by laying out their components, are the most chuckle-inducing, cringe-worthy dose of cheeky humor we’ve seen yet.

September is almost over, which means Fashion Month and the street style clichés (and industry stereotypes) that come with it are almost finished. And boy, are we nearly fashioned out. But thankfully, starter packs are here to remind us that somewhere, far, far away, it could be worse. Of course, there is a little bit of all of us in each one. Don’t think so? Then you may be this close to your next Halloween costume.


Matching the right shirt with a trouser or a tie with a coat has always been tricky for men who aim for perfecting their looks for any occasion. Perhaps this conundrum will always stay to bother as toning or contrasting apparel is a task that requires quite a deal of pondering. However for some keen men, the struggle starts right from the bottom. It’s where they go in a dilemma of pulling the right socks that’ll go well with their trousers or shoes. For such enthusiasts, we bring in some simple and straight tips to how not to wear odd socks.

The Play Safe Method!

tonal mens socks

The safest and the old fashioned way to go is tonal, that is to where socks which are either of the same color as your trousers or are slightly off. So, whenever you find yourself in a hurry or run out of options the best way is to match rather than mismatch!

Coming Out of Cover!

tonal textured socks

A fairly acceptable and a spinoff of the first rule is to use matching hues but with patterns or textures. Dots, stripes, checks can go equally well to pair with matching trousers. Textured socks made from wool or thicker material add a more rough and rugged look so make sure you don’t shy showing them off. Wear a neatly folded trouser or a one that is just long enough to touch your ankles!

Stepping Up!

contrasting mens socks

Take the next big leap wearing vibrant and contrasting socks that will add more colors to your leg-wear. Solid base contrasting colors go preferably well with pale or light colored trousers, especially chinos. You can always go for bright colors as well, just make sure they do not steal away all the looks and your outfit gets neglected!

Being Bold!

textured contrasting mens socks

The final move that you can make is to use high contrasting patterned socks that will give out a bold statement. The best way of doing so is to use them on a plain pair of trouser, be it any color. There should be some element in the texture that blends with the trousers. You can always go for shocking bright contrasting colors, just make sure others don’t get an eyesore!


Men always strive to look their absolute best for any occasion and event. It is an awesome display of energy and boosts confidence at every step. The mere look and fashionable attire can be a game changer in any situation giving an aura of sophistication that is helpful in emboldening one’s personality. In the professional life, there are certain attires that are useful to influence ones surroundings and increase the possibility of planning a successful run. That, however, can be attained in a nutshell by knowing the steps and rules for a perfect men suit wear.

Being a true gentleman never goes out of fashion

Men Stylish Suit Wear Tips


The whole idea for such a dashing overlook of style is to gain a sense of self that transforms men. That goal is achieved through understanding the wearing tribulations and mastering the stylish essence of suit wear that makes it appealing rather than lopsided. In that vein, there are several factors that should be taken into account when getting a suitable suit.

Keep it Simple & Elegant


Nowadays, there is always that urge among the youngsters to let a funky and chic style when thinking about suits. But the simplicity of color and the elegance portrayal of the entire attire are exactly that forms a mature mind and provides a modicum of comfort. Swag is not achieved by pushing for a trendy look that might be popular in men fashion for a temporary period of time but by keeping it simple. Elegance is a token of originality and class that does not require any fancy additions to inspire others and more importantly – you!!

Fit the Suit Just Right


The first thing that needs to be taken into account when trying out a suit, is keeping it level with the shoulders. Always make sure the shirt collar is above the jacket collar. The buttons should be fastened right around the naval rather than a tight fit otherwise it looks awkward from the front. When talking about size, the sleeves should be just an inch above the wrist to make way for the shirt underneath. To keep it stylish and cozy in this western wear attire, adjust the pant breaks that are preferred from slight to medium break fit.

Capitalize on Suit with Matching Accessories


A suit is all well and good but what makes it a symbol of poise and finesse is the matching accessories that go along with it. These accessories should not be an exact matching color but an extra layer of texture to compliment the suit. Among the accessories are the shoes, belts and tie and each has to be matching color to give the right level of subtlety to go with a fashion point of view. It is necessary not to over accessorize the suit as it will have the complete opposite effect from what you imagined.

Be a True Gentleman – in a Suit


The characteristics and traits that get embedded into men’s personality through a suit is quit exquisite. A touch of flair and grace is all that takes to make a mature and modest man. Follow all the steps and guidelines and bring versatility and freshness to your wardrobe.


Like all other fashions, trousers style change too. Now a days we see a lot of cigarette pants or capris with medium or short length shirts, they not only enhance the style of your dressing but give you a total new attire for the day.

Fashion never stays the same, everyone should be well aware of the new fashion trends to keep them up to date. What shirt lengths are in? What trouser will look good with your style? Something that was in fashion few years back may not look good on you in the current era as that is something obsolete and not in style.

Pakistan is famous for its eastern fashion trends around the globe so every new thing that comes from Pakistan is accepted easily and is appreciated all over the world. Buying expensive dresses is no big deal, but stitching it in a unique style makes the real difference. Choose a style that catches all eyes and is inevitably trendy and different.

From short shirts to gowns we see women carrying it with cigarette pants to enhance the beauty of their dressing. All the big names in the fashion industry are following this latest style vigorously and you just can’t escape it too.

No matter which season, capris or cigarette pants ensure you look prim and stay comfy. Mix and match different fabrics and laces to play around and step up your casual ensemble. So add a touch of sophistication and elegance to your style by teaming your long or short shirts with these stylish trousers and you are all set to leave a mark on the people you are about to spend time with.

Have a party to attend or a daytime hangout plan with your friends? You don’t need to worry anymore with straight pants or capris hanging in your closet as they are the perfect pick for you when going to any formal or casual event. Just match the right type of shirt with it and you are all set to flaunt your amazing style.

Why are Capris in demand?
Capris stay on top of your ankle displaying the beauty of your foot they look lovely when you wear them with lace up shoes so that your feet along with elegant shoes are perfectly displayed. They give you a cool look in summer when you wear it with a colourful top, heels and a complimenting belt.

Tips to Follow:
Follow these simple tips to be in the latest fashion:
● For people with short heights wear capris or cigarette pants with heels to give yourself a little push.
● Team them up with a sparkly necklace for a complete hangout look.
● Keep it simple with a medium length shirt along with delicate jewellery for a decent look.
● Add a scarf or cardigan to make your outfit more interesting.

With new trends coming in the fashion, innovation with trousers is a great invention to keep all the ladies comfortable along with the perfect amount of trendiness added to it. So what are you waiting for?

Get online at our website and choose your favorite type of trouser.

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